Selected work.

Ideal Nutrition

Ideal Nutrition

A logo exploration for Ideal Nutrition, a meal-prep and nutrition brand. The project centered on three distinct directions: a friendly mascot character built from a meal container, a fresh green wordmark with leaf accents, and a clean circular seal. The client connected most with the mascot — an original character that gave their brand personality and warmth. A great project in client collaboration, listening to feedback, and refining a look until it matched the company's vision.

Luv 2 Stay

Path Followed Apparel

A complete logo file kit for Luv 2 Stay — an elegant wordmark that pairs a refined serif with a hand-drawn script '2' for a soft, romantic mark. Delivered across color, black, greyscale, white, and transparent variants with sized exports for apparel, web, and billboard.

Alpha Learning Academy

Path Followed Apparel

A bold, block-letter identity for Alpha Learning Academy built around a stacked A / LA lockup in a burnt-orange and black palette. The kit includes color, greyscale, black, white, and transparent versions sized for print, web, and billboard use.

MM Monogram

A personal MM monogram for my YouTube channel, explored across nine circular badge variations. Outline, gradient, and solid treatments in a warm red-to-black palette. A study in how a single mark can flex across avatars, stickers, and merch while staying instantly recognizable.

crystal wizard

This was created in Adobe Illustrator using the paintbrush and the shape tool. This was a fun project where I had to create an original character and put them in a world that tells a story. I learned a lot about color, shading, and character design with this project. 

R5 Training — Original Font

An original display typeface I designed from scratch, informed by my Helvetica and Caslon studies. Angular, stencil-cut forms with sharp negative-space notches — a full uppercase alphabet, numerals, and punctuation set. The face I now use as the display type across this portfolio.

Helvetica Study

A typographic composition studying Helvetica — its geometry, weight, and neutrality. Overlapping letterforms in a bold color palette explore how a single sans-serif behaves under scale, rotation, and layered transparency. One half of the research that fed my custom R5 Training font.

Caslon Study

A serif counterpart to the Helvetica piece — a study of Adobe Caslon's high-contrast strokes, elegant terminals, and classical proportions. Layered capitals and italics in a muted palette show how a traditional serif holds its rhythm in a modern composition.

David — Embroidery Study

Michelangelo's David reworked as a stitch-friendly vector portrait. Tonal values were reduced to a handful of thread colors and every shape closed so the digitizing software could translate the file into clean, dimensional embroidery on garment.

Headless Horseman

A headless horseman drawn as a stitch-ready vector — heavy black coat, red cape, and a pale grey horse built as separate closed shapes so the digitizer could sequence each color as its own pass. The final embroidered patch keeps the drama of the original artwork.

Street Legal — Lowrider

A red lowrider on three wheels, drawn as a vector patch and paired with hand-lettered 'Street Legal' type. Palette pared down for thread, panel lines expanded to satin stitches, and the whole file test-stitched before delivery.

Wii Eclipse — Branding Study

A branding study exploring how a logo, typography, and color system can make a concept feel iconic. The Wii Eclipse business card imagines a next-generation Nintendo console — sleek matte black hardware, a soft eclipse ring watermark, and clean Nintendo-inflected type used to sell the idea in a single hand-held piece.

Albuquerque Postcard

A four-up postcard design for my hometown of Albuquerque, New Mexico. Each panel recolors the same scene — a tuner car parked against the Sandia Mountains and adobe flat rooftops, watched over by the Zia sun symbol — to celebrate the car culture, landscape, and heritage that define modern and historic New Mexico.

Coraline — Alt Poster

A minimalist alternate poster for Coraline, one of my favorite films. A single white line drawing of the doll dangling from the Other Mother's hand on a deep purple field — a study in how much of a story can be told with restraint, silhouette, and one perfectly chosen color.